When presented with a business called Midas …. and a client who states clearly they want to be known as the ‘gold’ standard for recruitment then of course you have to turn to the root of the name Midas.  King Midas is popularly remembered in Greek mythology for his ability to turn everything he touched into gold, so given the myth/legend I was encouraged to embrace the name literally.

The look of the finished logo with its gold crown and corporate blue endeavours to evoke a friendly, professional and approachable feel with it’s softer-looking crown making up the dot on the letter ‘i’

It would have been so easy to design a logo with a regal almost pompous feel, but that would have been very wrong as the business is about people, it’s friendly and approachable.  They are more targeted at proving a gold standard service but as the strapline, I also created points out they are “the recruitment specialists that value you!”