Created as a replacement for an existing customer-created logo.  This new Cartridge Store logo simply describes the ‘journey’ most of us go through when our ink cartridges run out.

First, you see the flashing ink light, next you buy some more ink, lastly, the world is a happy place again as you start to print.

The logo design hooks directly into the process of buying ink whilst being reinforced by the standard iconography used on many printers today.