First Published - October 8, 2023
Small Business SEO Organic Growth
Small Business SEO is a term that's being used more each day by more and more business owners. Small business SEO can be understood in a variety of ways, but as with everything, there's the good the bad and the ugly side.
At WNCreative I personally prefer to deal with the good side of SEO and leave the bad and the ugly bits to other companies.
For me good local small business SEO work is mainly about a couple of key factors
- Producing new and updated pieces of content on a regular basis.
This type of new content looks at answering key questions customers may ask about your products and services, these can be seasonal questions, information about products of services, all manner of topics. Think of this type of content as the type of information you would provide to a potential customer entering a real business premises. - The next important aspect of business seo is keeping the website running at it's most optimum. With most websites almost every week there are key updates that require actioning. These updates vary from website ot website, some easy to perform others require some coding to get sorted out. Eitherway technical updates show search engines your site is not only alive but you as a website owner care about your customers experience online.
In more ways than one a website is no different from a bricks and mortar shop or outlet and search engines use similar indiicies to compare your business website with other competitors.
If your bricks and mortar business provides a safe environment for customers, friendly free advice, good customer service then people will buy from you, tell their friends and you get more business. A website is exactly the same.
It's all about results when it comes to small business SEO.
It's true to say for any business, SEO it's about results, but with a small business a little goes a long way.
Take for instance the following results from 3 small business websites I work with.
- A 100% increase in visitors and 292% increase in enquiries, compared to the same time last year!
- A 43.97% increase in visitors compared to the previous year and more enquiries.
- 1002 visits to 1 page alone across 10 months.
These results (verified by Google) are SIGNIFICANT numbers for any business and have all been achieved using organic search engine optimisation techniques.
I work with you to understand you business, customers, analyse your data and then produce content that works. This is not pay-per-click advertising, or Facebook likes, this is actual content that works on your site, today, tomorrow and for the rest of your websites life.
It's not about just website design it's about effectively understanding your customers and producing the content they are looking for. You landed on this page - so it must work.
I love working with self-employed and small business owners so that, together we can create a brighter economic future for all.
If you would like to find out more about the range of affordable services and plans I can offer you contact me today.