First Published - November 2, 2010
SEO – quite simply, targeted content
As with all WN6 Creative Design Creative clients, they all pick and choose the services they require when they feel they need them. No hard sell here.
A long standing customer Alexander James of Manchester – Quality attire for equestrian, shooting and hunting pursuits. Contacted us having had a number of cold calls from companies claiming to ‘get them to the top of Google’. I explained to Alan of Alexander James, simply stating that they’ll get them to the top of Google isn’t enough. Get them to the top of Google for which search string exactly – apples, bananas and pears?
So as Alan is looking to enter the US market he asked if we could take a look and provide a cost effective way of increasing visitors from the US. So we delved into the comprehensive analytics and keyword indices and came up with a plan. Just over a day later the work was complete. Mainly the focus was on many content tweaks, slight changes to the ergonomics of the site, and integrating US specific product terms, plus we have a firm development plan scheduled.
The results where great as you can see by the before and after graphs below. At least an increase of 2/3rds in US visitors alone.
All in all as Google states – content is the most important part of any search engine optimisation and the results here are proof positive.

