WN6 Creative Website Design where recently approached by a young man who wanted to set up a new business as an Electrician.  As with all start up businesses money was tight but he needed a good job and a good platform to start his fledging business.

For a start he didn’t even have a business name but knew he wanted one that fitted him and what he was offering.  After some brainstorming and utilising his initials CJ along with the almost universal pet name for an electrician ‘Sparks’ we came up with the name CJ Sparks.

From there we worked through brand values with him, developed the logo, stationary, promotional materials, bought the domain name for him, built designed the website and blog platform etc.  As money was tight he decided to add his own content using the easy to use website content management system and blog.

With Google Analytics installed we where able to track responses to his limited marketing activities and help him understand ROI of activities such as flyer drop.

All in all CJ Sparks was born from a desire a young man has to be self employed – the foundations that where laid have put him in a perfect place to grow the business from a one person operation to a large corporation if he so wishes.