Young electrician Christopher John wanted to set up as self-employed, taking his skills as a ‘sparks’ to homeowners around the North West.  His chosen business name was a simple combination of his initials and the slang word for an electrician ‘Sparks’.  So CJ Sparks was born and the logo design reflects the idea with the colours yellow and white on a black background that an electrician brings light into people’s homes.

The stylised typography of the initials provides a sense of strength and dependability, whilst the squared-off and rounded tittle of the letter J helps to create an idea at the very least of a switch.

Although not strictly necessary from a logo design perspective the addition of the words ‘Electrical Services’ ensures that the logo design when used on a van for instance provides clarity to anyone viewing it