Bookkeeping is an age-old profession that goes back centuries, balancing the ledgers of many businesses, lords and ladies.

With such an old profession and yet presented with the opportunity to design a logo for a brand-new business the emphasis needed to be on providing a sense of security and solid professional values.

This quite classic logo design has its roots in old enamel signs, traditional serif fonts and solid dependable aesthetics.

With subtle highlights and a white pin line, the logo sends out just the right message, reversed out without the blue on a white background the design works well as a monochrome letterhead too.