They say an Englishman’s home is his castle, I personally would state anyone’s home is there castle.  All the same the saying is true for anyone we are proud of our homes and rightly so.

When approached to design a logo for The Ultimate Driveway i instantly thought of the pride people had in their homes and the old saying came to mind.

Working around the concept of the castle, home and driveway I developed the concept that provided the sense that this driveway company not only tackled all jobs large and small but also the feeling that all homes are important and deserve a great entrance.

The eye is led through the icon via a driveway to a house encompassed by a castle, the whole icon provides an additional feeling of a flag or pennant evoking heritage.