First Published - January 26, 2011

Indigo Wine Bars Logo

Indigo Wine Bars approached me to design a logo for their small chain of wine bars.  With a specific colour direction based on their internal decor, the choice of colour was taken out of the equation.

This simple but effective logo provides a clean yet warm feeling with a small nod to the drinks in the ‘tittle’ over the letters ‘i’.  With the addition of a strapline provided by myself ‘the warmer side of cool’ the overall look works well as a bar sign as well as in printed media and online.