Building company Acumen Building Solutions were looking for a consumer-facing logo design to help promote their range of SIPS (Structurally Insulated Panels) extensions.

These easy-to-build extensions are perfect for anyone who wants a quick and convenient solution to traditionally built extensions.

The logo design takes reference from a conversation about the SIPS panels, in which the client explained that it was almost like joining an extension like a jigsaw piece to the existing home.  Given building is a puzzle to most people the resulting logo literally presented the business as providing a plug-and-go extension solution.