A building company with three distinct aspects to the business – maintenance and repair, extensions and new builds.  These three distinct aspects of the business formed the foundation of designing this logo, three sides to the business lead me to triangles, using three triangles almost amplifies the three-sided nature of the business, and yet positioned as they are in this logo design, immediately in the centre is a fourth triangle – the customer at the centre of everything the business does.

It may look simple but the meaning encompasses the whole business from start to finish.  In more ways than one logo design is about the distillation of the brand’s key mission into a meaningful piece of public-facing design.  Or is logo design more art than design?