Sometimes the name of the company almost dictates the look of a logo design.  In this instance, Pemberton Building and Roofing Services was indeed one of the longer business names I have dealt with.  As it needed to work online as a masthead whilst providing a strong presence on vans I decided to major on the name as the primary design element.

Presented in a more traditional serif font the logo is very well-rooted providing a dependable image one of a well-established business.