First Published - September 5, 2014

Content Writing for Websites

Content Writing for WebsitesContent writing for websites is never easy especially if you are writing content about your own business and services.  If you think writing regular content for websites is hard then try writing content for websites that has good organic ranking value – now that is tough.  The two disciplines of content writing for websites are linked, however sometimes it proves very difficult to write good content that’s great for humans and great for organic SEO rankings at the same time.

The easy way is to firstly write for your human visitor, then apply some organic SEO values later, using this method you should be able to achieve some great content for your website that should do ok in ranking terms.  To hit the organic SEO ‘sweet spot’ takes a little more knowledge and effort but the following pointers should help get you started.

Writing for human visitors, take the following into consideration.

  1. Write clear concise and small paragraphs that get the point across easily.
  2. Make sure visitors can understand what your content is about within a few seconds.
  3. Ensure visitors are directed properly once they have read the content – good calls to action like “Contact us for more information
  4. Good layout is a great way of breaking up blocks of content to help make your point
  5. Using well positioned photographs can strengthen your points if used well.

Tweaking content to achieve good SEO rankings.

  1. Ensure your title matches your page url
  2. Try to use a good instances of your focus keyword – but not too many.  So for instance if you are writing about “content writing for websites” try and use that phrase a few times in your content.  The focus keywords form the search string people may use to find your page.
  3. If you use images make sure the titles are relative to the focus keywords
  4. Make sure you write enough content search engines don’t like pages with only a few lines of content they like a little more – aim for at least 200-400 words.
  5. Throw in a good relevant external link – something that is related to say “content writing for websites

Those are just a few points to help those who are brave get started, however I am sure some of you are screaming…

“Content writing for websites, I want someone to do it for me who knows what they are doing!”

magic-contentMany people find content writing full stop a total nightmare they rarely know where to start let alone what they want to say.  When it comes to finding the time, well we all know business people are busy people.  So if you are too busy and screaming “I need someone who will take care of all this content writing for websites stuff so that I can get on with business”, then why not get in touch.

I provide a complete service from the content writing for virgin websites right through to styling and writing content for blog pages.  Blog pages can be ‘magic pages’ that plug in to all that funky analysis and data your website provides.  In short I offer a complete service, writing about your business, industry news, innovations, new services even picture selection and editing, all based around your business.

All my services are backed by 20+ years experience in marketing, design, publishing and web development so rest assured you are in safe hands.  You can hire me on a per word, page or per website basis, one off or monthly contract – it’s up to you and your budget.

If you’re doubtful about the benefits of professional content writing for websites that can be balanced with good organic SEO values then you have to ask yourself why?   It can be done, this page was written especially to target the search string “Content Writing for Websites” … you found it and read it, I hope you enjoyed it.  If it converts you into a client then happy days, you gain someone who really ‘bats for your team’ and I get paid for helping you and your business win.

No matter how you get your content written for websites have fun and fingers crossed it works a dream for you.

Contact me today for a no obligation quote on content development for your website