Local Wigan civil engineering company Base was looking for a new logo to apply across their fleet of vans, equipment and uniforms.  As a civil engineering company the focus for this logo needed to be on strength, rugged and of course construction.

Taking reference from safety colours used in construction and of course other brands in associated fields it was an obvious choice to use a gold colour that aired on the side of yellow.  The typography provides the entire logo design with the utilisation of the letter ‘A’ as an anchor evoking the jib on a crane.

Presented on both a white and a black background this logo provides a very strong look for the company one that can be utilised easily and affordably in almost all applications.