They say time and tide wait for no man (or woman) and in design, the evolution of a website design is essential, not just to keep the website design fresh and current but to keep up with the latest tech.
This is the second evolution of the Advanced Fencing Website Design the first design I created in 2016 after the site was transferred across to my website hosting and care from Yell. Since then I have managed every aspect of the website, developed the brand identity, and taken care of all the website maintenance and content writing on a monthly basis.
Paul the owner of Advanced Fencing and Gates has seen continued growth year on year even throughout the pandemic, the quality of products and customer care they provide is second to none.
Given the website plays a major part in customer acquisition and to differentiate the Advanced Fencing service from the competition it was decided that an evolution in website design should be developed.
A development that began with mobile phone user's first, whilst embracing an aesthetic that evokes more of a connection to the environment, gardening and outdoor living.
In this latest website design, the website embraces a more expansive colour palette integrating pinks, and blues along with the more obvious greens. A palette that's evocative of beautiful gardens and planting.
Created very much in a way that displays key information in block formations the design works well to focus solely on each feature and benefit of the service, this attention to focusing on key messages is amplified by the distinct colour block nature of the design. Seen as a whole page (which isn't something many users would see) the home page could be described as a little disjointed in its aesthetic however viewed on any device at the usual size the design aids to focus and refocus attention on key messages.
